Content that is native to the platform. Compliant before it goes live.
Short-form video and social content built for aesthetic practices. In aesthetic marketing, content is not just creative output — it is a regulated communication surface where claims, implications, and audience interpretation are continuously assessed.
Not repurposed.
Native to each platform.
Short-form video is the primary currency of organic reach and brand trust across every major platform. We ideate, script, and produce content that is native to each platform — not repurposed, not templated.
What stops a scroll on TikTok is not what builds authority on Instagram. The format, the pacing, the tone, the claim structure — all of it differs per platform, and all of it carries regulatory implications that a one-size approach cannot address.
We know the difference, for each platform, because we have worked from the inside of the organisations that built them.
Governed before
it goes live.
Every piece passes through our governance system before publication. Content that goes viral for the wrong reasons is not a success.
Compliance review is not a final gate bolted onto the end of production. It is applied during ideation, during scripting, and before any piece is formatted for publication. Claims are assessed against ASA guidance, CAP Code requirements, and the content policies of each specific platform the piece is destined for.
Where a claim carries risk, a compliant alternative is produced. The work is restructured, not abandoned.
Platform-specific compliance review applied per piece, per channel. What is permissible on one platform is not always permissible on another. Each piece is reviewed in the context of the specific platform it will appear on.
The full
scope of
the service.
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Short-form video scripting and production Ideation, scripting, and production oversight for short-form video native to each platform.
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Educational content strategy Content designed to build practitioner authority and patient understanding within defensible claim boundaries.
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Practitioner authority campaigns Content that positions the clinician — their training, philosophy, and clinical approach — as the differentiator.
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Patient journey content Content mapped to each stage of the patient decision process, from awareness through to consultation.
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Platform-specific formatting and compliance review per piece Every piece reviewed against the policies of the specific platform it will appear on, before publication.
Governed before
it goes live.
Every piece of content passes through our governance system for regulatory and platform-specific compliance before publication. ASA compliance, CAP Code review, and the content policies of each destination platform — applied in a single structured process, not as an afterthought. Nothing is published without a defensible record of why it was approved.
Start with the
Governance Risk Audit.
The Governance Risk Audit is the entry point to working with Aesthetic Bureau. A complete picture of where your practice stands — before any content goes live.