The most powerful patient acquisition platform — and the most technically unforgiving.
Meta and Google campaigns built to pass through enforcement systems cleanly. Governed before they go live. Monitored after. In this category, poor execution is not neutral — it results in suppressed reach, account degradation, and long-term performance loss that is often invisible until it is too late.
Meta — built from the inside.
We worked directly with a senior adviser who helped build Meta's advertising infrastructure from the inside — contributing to policy formation, training machine-learning enforcement models, and shaping the frameworks that govern what gets approved, what gets flagged, and what gets suppressed.
Today, delivery is influenced by systems such as Andromeda. Most agencies optimise for leads. We build campaigns designed to pass through these systems cleanly, without degradation, restriction, or silent suppression. For this reason, every campaign passes through the governance system before it reaches a platform.
That adviser reviews every Meta campaign we produce. Not as a final sign-off. As a structural part of the campaign development process — from brief to live.
Google — high-intent, tightly controlled.
With Google Search, YouTube, and Performance Max, we capture patients at the point of decision — when they are actively searching for treatment, not passively consuming content.
Automated expansion and query matching can quickly move campaigns into non-compliant territory. A keyword match type change, a Performance Max asset group update, or a broad match expansion can generate queries and ad copy combinations that the practice never approved.
We build tightly controlled architectures that capture demand without drifting into claims that won't withstand scrutiny. Every query theme reviewed. Every asset group approved. Every expansion controlled.
The full
scope of
the service.
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Meta (Facebook & Instagram) Campaign strategy, creative direction, and full account management.
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Google Search, YouTube, and Performance Max High-intent demand capture across Google's full advertising network.
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Treatment-specific landing pages Built to match ad intent. Written and reviewed for ASA compliance before publication.
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Platform-compliant creative and ASA-aligned copy Every asset reviewed against the CAP Code, platform policies, and Aesthetic Bureau's governance standard.
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Before-and-after content guidance Under UK advertising rules, including ASA guidance on cosmetic procedure advertising.
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Ongoing account health monitoring and risk management Continuous oversight of account standing, policy flags, and regulatory changes.
Governed before
it goes live.
Every campaign passes through our governance system for regulatory and cross-platform compliance before it reaches any platform. ASA compliance, CAP Code review, Meta policy alignment, and Google healthcare advertising rules — applied in a single structured process, not as an afterthought. Nothing leaves without a defensible record of why it was approved.
Start with the
Governance Risk Audit.
The Governance Risk Audit is the entry point to working with Aesthetic Bureau. A complete picture of where your practice stands — before any campaign goes live.