The intersection of aesthetic marketing, compliance, and clinic growth is where most operators feel most exposed. We write clearly about each — what the regulations actually require, how effective marketing works within them, and what sustainable growth looks like when your foundations are right.
Explore our marketing and governance services, learn more about aesthetic bureau, or begin your audit to understand where your clinic stands.
In April 2025, the CMA gained direct enforcement powers over consumer protection law. Here is what changed, what it means for aesthetic clinic marketing specifically, and what a defensible operation looks like in this environment.
Read article →Before-and-after imagery is one of the most powerful tools in aesthetic marketing and one of the most heavily regulated. This article sets out the rules — and what the rules actually require in practice.
Read article →Meta's advertising policies for health and beauty are among the most technical and frequently updated in the industry. This is a practical guide to what gets approved, what gets flagged, and what gets accounts banned.
Read article →Three separate regulatory frameworks govern UK aesthetic clinic marketing. They don't always agree. Here is how to navigate the conflicts — and why having a system matters more than having a checklist.
Read article →The same violations appear again and again in ASA adjudications against aesthetic clinics. This article lists the ten most common — with what they are, why they happen, and how to avoid them.
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