We do not work with many practices. The ones we work with, we stay with. What follows is what that means in practice — for both of us.
These are not aspirations. They are operational commitments. If we fall short of any of them, you are entitled to say so — directly, and to us.
Not what you want to hear. If your current marketing carries regulatory risk, we will name it precisely. If a campaign you are attached to is non-compliant, we will say so clearly and explain why. If we believe a direction you are pursuing is wrong for your practice, we will tell you — once, directly, with our reasoning. You remain free to decide. But you will always have our honest view before you do.
Every piece of content, every campaign, every claim that passes through Aesthetic Bureau is assessed against current ASA and CAP Code standards, platform-specific policies, and the requirements of the DMCCA before it is published. Nothing leaves the system without a defensible record of why it was approved. That is not a feature. It is the minimum we will accept.
The brief comes from you. Our challenge — when it is needed — goes back to you. We do not disappear into a process and return with a deliverable. You will have direct access to the people responsible for your account. Not an account manager. The people who think about your practice.
What you share with us stays with us. We do not discuss one client's affairs with another. We do not use your work to build our own visibility without your explicit consent. Discretion is not a policy here. It is a value — one we treat as something that has to be earned and maintained continuously.
We will not recommend tactics that produce short-term results at the cost of long-term integrity. If a decision we believe is right for you is unpopular in the short term, we will still recommend it — and explain why. Our measure of success is whether your practice is stronger, more defensible, and better governed at the end of our engagement than it was at the beginning.
If a piece of work falls outside what our governance system can review properly, we will say so rather than proceed. We will not take on work we cannot do well. That is a commitment to you — and to the integrity of everything that carries our name.
We do not use this word lightly. These are the conditions under which the governance system functions — and without which we cannot deliver what we promise.
Before we can govern your marketing going forward, we need to understand your current exposure. That means access to your active campaigns, ad accounts, social content, and any previous communications with regulators or platforms. Partial access produces partial protection. We will not accept that on your behalf.
If our governance system identifies content that is non-compliant — whether produced by us, by a previous agency, or internally — it must be amended or withdrawn. We cannot represent that your marketing is governed while content we have assessed as carrying material regulatory risk remains in place. The two positions are incompatible.
We will tell you what we think. We ask that you do the same. If something we produce is not right for your practice, tell us directly. What we cannot work within is a relationship where concerns are withheld and then surface later as dissatisfaction. Honesty in both directions is the only environment in which this partnership functions well.
The governance system we run is not a one-time audit. It is continuous. Our knowledge of your practice, your regulatory history, and your risk appetite accumulates over time. We are more valuable to you at month twelve than at month one. If your current need is tactical and finite, we are not the right partner for this moment. We will say so, without judgement.
A charter of commitments is only as useful as the relationship it describes. This is what working together actually looks like.
When you raise a question or concern, you will receive a considered response — not an acknowledgement.
We monitor the regulatory landscape continuously. If something changes that affects your practice, we will tell you before you ask.
Every governance decision is recorded with the reasoning that produced it. You can always ask why.
We will decline requests that compromise the governance system or your long-term position. That is a service, not an obstacle.
Governance review requires time. Last-minute requests compress the process we rely on. Where possible, give us advance notice.
Conflicting instructions from multiple people create ambiguity in the governance record. A single decision-maker keeps the process clean.
If your practice changes — services, clinical team, regulatory correspondence — tell us. What we don't know, we cannot govern.
Pressure to bypass the governance system — even once, even for a good reason — undermines it. We ask you to hold the line with us.
What we are
building together
Together
A practice that can grow without fear. That can produce marketing that moves people without exposing what they have built. That can face regulatory scrutiny — from the ASA, from the CMA, from a platform — and produce not anxiety, but documentation.
That outcome requires both of us to hold a standard. The commitments in this document are not the ceiling of what we will offer. They are the floor. And the obligations we ask of you are not conditions of a difficult partnership. They are the shape of a serious one.
We do not take on many clients. The ones we do take on, we stay with.
Welcome to Aesthetic Bureau.
Let us begin properly.