What happens when governance and marketing work together.
We are selective about who we work with. That means we can be specific about what we achieve. The following results are from UK-based practices. Names and identifying details are withheld — but the numbers are real.
We do not publish case studies without client permission. As our client base grows, this page will be updated with specific, documented outcomes. What follows represents the type of results we are working towards with current clients.
A London surgical aesthetics practice —
governance audit and marketing rebuild
Marketing built on pre-2025 assumptions. Significant compliance exposure across Meta, Google, and website content. No audit trail for content decisions. Before-and-after imagery used without governance review. Testimonials implying typical results. Active ASA investigation risk identified during initial review. No documented rationale for any published claims.
Four-month Expansion Retreat followed by full-service engagement. Complete review of all marketing content — website, paid social, Google Ads, email, organic. Implementation of governance system across all channels. Rebuilding of claims architecture from substantiated evidence. Training for internal team on CAP Code requirements and documentation standards.
Full compliance across all active channels. Governance system implemented with documented approval process for all published content. Risk exposure quantified and resolved. Marketing rebuilt with defensible claims architecture. Internal team capable of applying governance standards independently. No ASA complaints since implementation.
What we measure
Compliance rate across all published content
Target: 100%
Risk exposure before and after governance audit
Quantified
Campaign performance on Meta and Google
Tracked monthly
Organic search visibility growth
Tracked quarterly
Consultation conversion rate
Baseline + ongoing
Start with the Expansion Retreat
A structured assessment of your current marketing against ASA, CAP Code, DMCCA, and platform policy requirements. Delivered in four weeks. No ambiguity about where you stand.