Visible in every place your patients are looking.
Six disciplines of modern search and discovery. All governed.
Most aesthetic clinics are invisible in more places than they realise.
The search landscape now includes traditional engines, AI-powered answer tools, voice assistants, and large language models that increasingly act as the first point of discovery for high-value decisions.
SEO — search engine optimisation for Google — remains the foundation. Rankings built on technically sound architecture, treatment-specific content structured for intent, and local signals that connect a patient's search to your practice geography. Every page written to inform and comply: no claims that cannot be substantiated, no language that triggers ASA review.
AEO — answer engine optimisation — positions your content for AI Overviews and featured snippets, the zero-click results that now appear before any organic listing. SXO — search experience optimisation — closes the gap between ranking and converting, ensuring that what a search engine serves and what a patient encounters are equally well-governed.
Visible in the moments before the click.
A patient researching rhinoplasty in London today may never open a browser — they may ask ChatGPT, Perplexity, or Siri. If your clinic does not appear in those responses, you do not exist in those moments.
GEO — generative engine optimisation — builds the signals that cause large language models such as ChatGPT, Perplexity, and Gemini to cite your practice when answering treatment queries. This is not keyword optimisation; it is authority and structure work that makes your content the source an AI model reaches for.
VSO — voice search optimisation — formats content for the conversational queries that voice assistants process differently from typed search. LLMO — large language model optimisation — is the emerging discipline of ensuring your practice is represented accurately and positively within the training data and retrieval architecture of the models your patients are already using as their first point of reference.
Every piece of content produced for any of these six disciplines passes through our governance system. Before it reaches a single platform, engine, or model.
The full
scope of
the service.
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SEO — Google Technical architecture, treatment-specific content, and local signals. All copy written and reviewed for ASA compliance before publication.
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AEO — AI Overviews and featured snippets Content structured to appear in zero-click results across Google's AI-powered search surfaces.
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GEO — ChatGPT, Perplexity, Gemini Authority and structure work that causes large language models to cite your practice when answering treatment queries.
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SXO — Search Experience Optimisation Closing the gap between what ranks and what converts — ensuring the page a patient lands on is as well-governed as the content that surfaced it.
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VSO — Voice Search Content formatted for the conversational query patterns that voice assistants process and surface differently from typed search.
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LLMO — Large Language Model Optimisation Ensuring your practice is represented accurately and positively within the models your patients are already using as their first point of reference.
Governed across
every surface.
We operate across all six disciplines of modern search and discovery — and every piece of content produced for any of them passes through our governance system before it reaches a single platform, engine, or model. The landscape changes. The standard does not. Whatever surface your patients use to discover you next year, we are already working there.
Start with the
Governance Risk Audit.
The Governance Risk Audit is the entry point to working with Aesthetic Bureau. A complete picture of where your practice currently appears — and where it is invisible — before any search work begins.